The State of Affiliate Marketing: Benchmark Report 2022

Over 72% of smartphone users use voice assistants every day. Nearly 40 million people have a smart speaker at home in the United States alone. By 2023, it is projected that 50% of households in the United States will have a smart speaker, which is equivalent to around 63 million households. 35.) Mobile devices account for more than half of all affiliate referral traffic. 7.) Affiliate programs are the most important client acquisition method for 40% of US firms.

However, it is one of the most competitive programs in the industry because of the high return. According to statistics from Forrester, about 84% of publishers and 81% of advertisers rely on affiliate marketing in their overall marketing strategy. In contrast, 3% of publishers and advertisers claim they don’t plan on including affiliate marketing in any part of their marketing strategy in the near future. The digital industry remains one of the industries that benefit massively from affiliate marketing. While advertising provides a bulk of the revenue generated by publishers, about 15% of their total revenue still comes from affiliate marketing.

For an impressive 42.17% of marketers, this approach can lead to audience specific recommendations and discounts with increased conversion rates and rising commissions. Fashion is the biggest niche in affiliate marketing accounting for 23.27% of all affiliate programs on the web. In recent years, the content pool generated by affiliate marketers has grown by 175%. Over 80% of brands use affiliate marketing programs. Given that affiliate marketing accounts for 15% of the total digital media industry revenue, this is a big problem. In contrast, 3% of advertisers and 3% of publishers say that they don’t have any plans on including affiliate marketing in their strategy in the near future.

How do I become an affiliate marketer?

According to available statistics, the United States has the largest share of worldwide affiliate marketing accounting for 39%. The United Kingdom comes in second why analyzing affiliate statistics and reports is important for a brok with 15%, followed by Germany with 11%. India has around 2% of the share. 49.) An affiliate marketer in the United Kingdom earns around £35,000 annually.

VigLink is free to join and offers a broad range of niches. I hope you like it. It’s not all good news for advertisers who employ affiliates. They face a lot of challenges as a result of advertisement fraud. 58% of the affiliate purchases was made on a mobile device in 2019. The majority of shoppers use Google (85%) to search for products.

Most affiliate marketers are between 35 and 44 years old

60% of large merchants generated affiliate marketing earnings amounting to $5 million or more by investing smartly in the right affiliates. Today, we’re rounding up the best affiliate marketing statistics for 2023 your business must know to create a powerful affiliate strategy to boost your marketing strategy. Affiliate networks connect affiliates and merchants. Affiliate marketing technology has changed in recent years away from using affiliate network sites. More often, marketers now look to complex tracking when choosing the right affiliate solution.

I wish all the best – any questions unrelated to the statistics, please contact me from the link on the menu. Hi Mark, thanks for sharing your thoughts. I think the term “affiliate marketing” may be going obsolete.

Affiliate publishers are content creators who specialize in publishing materials through websites, mobile apps, and other digital channels. I’d be interested to know those stats too. They don’t seem available right now, and some things are difficult to measure due to languages (impossible to get information from ALL the non-English speaking countries).

Global Affiliate Marketing Statistics

A lot of this disparity can be attributed to the company’s size, the affiliate’s experience, and product type. Affiliates can be paid through various methods, depending on the company. Common payment methods include PayPal, prepaid debit cards, gift cards, checks, or direct deposit through electronic ACH bank transfer payments.

That’s what I feel like right now. 18% of marketers choose affiliate programs based on the quality and relevance of the product. Whereas 3% of affiliate marketers earned over $150,000. In 2010, the total of affiliate marketing spending in the United States was 1.6 billion U.S. dollars.

How many affiliate programs are there?

The majority of affiliate marketers are within the age range of (32%). The next largest group is 25 to 34-year-olds (28%). Only 3% are over 65 years old and less than 0.3% are under the age of 18. The revenue from affiliate marketing is on the rise every year. In 2019, turnover from affiliate marketing reached $6.4 billion. In fact, reports show that since 2015, revenues have jumped 52%.

That’s why, when I built my first site, I chose to talk about one of my hobbies—breakdancing. And despite knowing nothing about marketing, I grew it to an estimated 2K monthly visits. Your niche is the category you want to talk about and promote.

Does Netflix have affiliate program?

Statistics from Forrester show that around 83% of affiliate recruiters find new affiliates through affiliate network dashboards. About 79% of these affiliate recruiters attend events hosted by other affiliate networks, while an estimated 71% use a join network button on their website. Interestingly, about 56% of affiliate recruiters will https://xcritical.com/ host their events searching for new affiliates. And approximately 31.86% of affiliate marketers are between 35 and 44 years of age. Publishers say that they generate 10% of their annual revenue via affiliate marketing. The United States affiliate marketing spend is projected to reach $8.2 billion by 2022, up from $5.4 billion in 2017.

• 50% of affiliate-referred traffic comes from mobile devices.
• Common payment methods include PayPal, prepaid debit cards, gift cards, checks, or direct deposit through electronic ACH bank transfer payments.
• In this article, we’re listing the top affiliate marketing statistics for 2023 that every advertiser and affiliate marketer should know.
• 65% of influencer marketing budgets will increase in 2020.

These commissions are usually a percentage of the sale price or a fixed amount. As per the existing mobile affiliate marketing statistics, every other website visitor reads blog posts on a smartphone when hunting for a certain product or service. When affiliate marketing first appeared on the scene in the 90s, since then, it has completely transformed the face of business as we know it today.

CJ Affiliate

According to the Awin Report, content and blogger websites earned almost a 40% share of publisher commissions in the U.S. The top 3 traffic sources for these affiliate product categories include SEO (69%), social networks (67%), and blogging (64%). The USA holds 39% of the world’s affiliate marketing market. Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. 61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. And when it comes to trusting influencers, the latest referral marketing statistics show that up to 92% of consumers trust referrals from the people they know.

Affiliate marketing has gradually gained traction from the early 2000s to date. This is because more businesses use this marketing tactic to create more awareness for their brand. Monitor your social media networks to see what works and what does not. 74% of consumers rely on social networks to influence their purchase decision. While content marketing costs 62% less than ads, it’s proven to drive as much as 3X more leads.

I need an immediate solution. I have lost so much money for some unfortunate circumstances. Things are becoming difficult both publicly and privately. I appreciate your advice.

Meanwhile, 71% recruit affiliates with a simple “Join Network” button on their websites and 56% host their own recruiting events. The book mentioned that marketers could keep about 70% or more of the profit by selling the right affiliate products like ebooks. This indicates that choosing the right products to promote in your marketing campaign improves your affiliate marketing average income. Affiliate marketing trends published by Rakuten Advertising show that affiliate marketers can capture customers at any point in their journey.

Affiliates can generate traffic in a variety of ways. According to recent affiliate marketing statistics, approximately 65% of marketers utilize blogging as their primary traffic generation channel. Another 69.22% utilize SEO, while 67.32% use social networking sites. Almost half of affiliate marketers are earning commissions from referring products in the computer and electronics category. Other top categories are clothing/apparel (40%), online services (30%), accessories (29%), and beauty (28%). The least popular categories are military products or services (2%), legal (3%), non-profit (3%), and insurance (4%).