Our rooted studies identified four main types of meme quiddities you to definitely joined times to your same family unit members: Object, particular reputation, simple reputation, action, and you may phrase. Pursuing the difference between real visual quiddities and you will conceptual textual of them (Lewis, 2012 ; Spitzberg, 2014 ), i created a dimension having quiddity concreteness. The first a few groups-objects (such as for example Mentos when you look at the “Diet plan Mentos”) and you will specific characters (such as Bert during the “Bert are Evil”)-are highly noticeable and tangible.